First. Focused. Flexible. Fast.
Specialized early-stage fintech investor
Upfin
Upfin invests in your next big opportunity
Our Approach
01
First
As the first institutional money in, we join early to build a foundation for growth
02
Focused
Dedicated to fintech, with deep specialized knowledge and broad sector-based network.
03
Flexible
We are flexible in our position to either lead or be the ideal co-investor.
04
Fast
We like to move fast, and are firm believers in that trust fuels speed.
Who we are
Johan LorenzenManaging Partner
Thomas KroghInvestment Committee
Founding Advisors
Thomas Krogh JensenAdvisor & Co-founder
Investment committee member & co-founder at Upfin and CEO of Copenhagen Fintech
Angel investor of the year '21, executed multiple fintech exits & former CEO of Nets Denmark
Founder of Moonfire and former co-founder/partner at Atomico




Investor. Former partner at Maersk Growth & CFO at Heartcore
Thomas KroghInvestment Committee
Find out if we're a good fit